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Terragon, Africa’s knowledge and advertising and marketing know-how firm has partnered with Microsoft to offer enterprise homeowners in Africa entry to a variety of buyer insights.
The partnership with Microsoft will help Terragon’s imaginative and prescient of utilizing innovation to make cellular providers helpful whereas additionally serving to companies on the continent harness the ability of cloud know-how.
The three-year settlement will additional Terragon’s work within the advertising and marketing know-how (MarTech) house, whereas additionally driving Microsoft’s ambition to allow digital transformation utilizing the cloud.
“We developed into an enterprise resolution firm in 2018, and since then we’ve labored with a a large spectrum of over 30 multi-national enterprises and eight,000 SMBs, serving to them obtain higher ROI on their advertising and marketing spend and enhancing buyer expertise by means of the ability of data-driven advertising and marketing,” mentioned Chimezie Okonkwo, Senior Vice President of Information, Infrastructure and Platforms at Terragon.
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“This Microsoft partnership is thrilling as a result of it validates our mission which has been to construct the most important data-powered advertising and marketing cloud ecosystem in Africa. Deploying Microsoft instruments and options will assist us speed up our objective of including worth to companies by growing advertising and marketing price efficiencies, changing into extra clever in our insights and delivering extra significant and personalised engagements to prospects on cellular,” Okonkwo added.
Terragon’s prospects embody each enterprises and SMBs that cowl a spread of industries reminiscent of fast-moving client items (FMCG), monetary providers and consulting providers. The corporate helps manufacturers within the administration of first-party knowledge, and improved concentrating on and segmentation to ship personalised engagements on-line and offline.
Gerald Maithya, Common Supervisor, Africa Transformation Workplace at Microsoft, emphasised that the collaboration underscores Microsoft’s dedication to fostering sustainable digital development in Africa.
“Working with companies like Terragon that prioritise cloud-based options in their very own operations and with their very own prospects higher help the acceleration of digital transformation on the continent.”
“By our work with Terragon, companies of all sizes could have entry to the most recent cloud applied sciences to realize their enterprise objectives and contribute to Africa’s financial development and improvement. This partnership helps our efforts to be the popular and trusted accomplice for cloud innovation on the continent,” Maithya mentioned.
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